Fashion Shopify Store Design Projects

Shopify Store for Clothing Brand

Client: UrbanTrend UK
Industry: Fashion & Apparel
Platform: Shopify
Location: London, United Kingdom
Services: Shopify Store Design, UX/UI, Mobile Optimization, Product Setup, Speed & SEO

🛒 Project Overview

UrbanTrend is a trendy fashion label targeting Gen-Z and millennial shoppers in the UK. The client wanted a stylish and responsive Shopify store that highlights bold apparel collections, drives conversions, and supports flash sales and influencer campaigns.

🎯 Key Goals

• Visually rich, mobile-first shopping experience

• Easy browsing by size, style, gender, and color

• Integration with Instagram & newsletter popups

• Speed and SEO optimization

• Easy admin panel for non-tech users

🔧 Our Role

• Custom Shopify theme tailored for fashion

• Homepage with hero slider + new arrivals grid

• Product filters (Size, Color, Collection)

• Product variant swatches & dynamic size chart

• Wishlist and “Complete the Look” carousel

• Blog integration for fashion tips

• Speed optimization & mobile-first UX

• Social proof: customer reviews & real-time sales popup

• SEO-friendly URLs and metadata setup

📸 Design Features

• Bold typography & minimal layout

• Full-screen mobile navigation

• Lookbook-style collection pages

• Instagram feed in footer

• Sticky add-to-cart & one-click checkout

🔗 Technologies Used

Shopify, Liquid, JavaScript, HTML/CSS, Klaviyo, Judge.me, Instagram API