Shopify Store for eCommerce Brand

Shopify Store for eCommerce Brand

Client: SwiftCart UK
Industry: eCommerce & Retail
Platform: Shopify
Location: Birmingham, United Kingdom
Services: Shopify Store Design, UX/UI, Conversion Optimization, Mobile Experience, Product Setup, Speed & SEO

🛒 Project Overview

SwiftCart is a growing UK-based eCommerce brand offering a wide range of consumer products, from lifestyle goods to daily essentials. The client needed a highly scalable and user-friendly Shopify store that delivers a seamless shopping experience, optimizes performance, and enhances product discoverability across various categories.

🎯 Key Goals

• High-conversion, mobile-first design

• Easy navigation across multiple product categories

• Smart search and filtering system

• Speed and Core Web Vitals optimization

• Email capture and product retargeting via popups and integrations

• Streamlined admin dashboard for non-tech operators

🔧 Our Role

• Custom Shopify Theme built for flexibility and scale

• Homepage with seasonal banners, featured products & promotional sections

• Mega Menu Navigation for category hierarchy

• Live Search & Filters: category, brand, price, rating

• Product Pages with zoom, reviews, FAQs, size guide, and upsell blocks

• Cart Drawer & Wishlist for quick access

• Newsletter Popups and exit intent triggers

• Mobile-first UX with quick buy buttons and simplified checkout

• SEO Setup: meta titles, alt text, structured schema, clean URLs

📸 Design Features

• Clean, modular design with emphasis on product visuals

• Bold call-to-action buttons and intuitive layout

• Full-screen mobile navigation with floating cart icon

• Visual badges (Sale, New, Bestseller) for product cards

• Sticky add-to-cart & dynamic checkout experience

• Integrated Instagram gallery and blog for traffic & engagement

🔗 Technologies Used

Shopify, Liquid, JavaScript, HTML/CSS, Klaviyo, Judge.me, Smart Search, Page Speed Booster, Google Analytics 4