Shopify Store for Bike Accessories Brand

Shopify Store for Bike Accessories Brand

Client: GearRush UK
Industry: Cycling Accessories & Outdoor Gear
Platform: Shopify
Location: Manchester, United Kingdom
Services: Shopify Store Design, UX/UI, Mobile Optimization, Product Setup, Speed & SEO

🛒 Project Overview

GearRush is a UK-based cycling accessories brand focused on casual and professional bikers. The client wanted a robust and high-performance Shopify store that reflects the energy of outdoor adventures while offering a frictionless shopping experience for both everyday commuters and sports cyclists.

🎯 Key Goals

• Fast-loading, mobile-friendly design

• Easy product discovery by bike type, purpose, and features

• Product pages optimized for performance gear (helmets, gloves, lights, etc.)

• Integration with Strava, email marketing, and Google Shopping

• Secure and smooth checkout experience

🔧 Our Role

• Custom Shopify Theme designed for gear-focused eCommerce

• Homepage with promotional banner + gear category tiles

• Product Filtering by brand, category, rider type, and material

• Advanced Product Pages with zoom, reviews, feature tabs, and tech specs

• Cross-sell Modules: “Ride Essentials,” “Customers Also Bought”

• Real-time Inventory Alerts + sticky add-to-cart button

• Mobile-First UX for riders on the go

• SEO Optimization: schema markup, structured URLs, alt tags

• Third-party Integration: Klaviyo (email), Judge.me (reviews), Strava (social proof)

📸 Design Features

• Rugged yet clean aesthetic

• Bold icons and outdoor-inspired color palette

• Dynamic cart drawer with upsell suggestions

• Sticky header with quick-access to categories

• Fullscreen mobile navigation with CTA buttons

• Embedded customer ride stories and blog for SEO

🔗 Technologies Used

Shopify, Liquid, JavaScript, HTML/CSS, Klaviyo, Strava API, Judge.me, Google Analytics, PageSpeed Enhancer