Shopify Store for Health & Medicine Brand

Shopify Store for Health & Medicine Brand

Client: Medilife UK
Industry: Health & Medicine (ePharmacy)
Platform: Shopify
Location: Birmingham, United Kingdom
Services: Shopify Store Design, UX/UI, Mobile Optimization, Product Setup, Speed & SEO

💊 Project Overview

Medilife is a digital-first pharmacy brand based in Birmingham, focused on delivering essential health and wellness products directly to consumers across the UK. The client aimed to build a fast, trustworthy, and compliant Shopify store that simplifies prescription orders, promotes health categories, and provides an intuitive experience for all age groups. It was important to ensure regulatory friendliness, data privacy, and ease of use on mobile devices.

🎯 Key Goals

• Mobile-first, trust-driven shopping experience for health products

• Easy navigation by health category, symptoms, or prescription

• Integration with email marketing and newsletter opt-ins

• Fast load times and SEO best practices for improved visibility

• User-friendly backend for pharmacy team with minimal tech skill required

🛠 Our Role

We built a robust, conversion-optimized Shopify store tailored to the healthcare market, including:

• Custom Shopify theme with medical compliance and clean layout

• Hero banner + featured health categories grid (e.g., Allergy, Pain Relief, Skincare)

• Category-based filtering and product search (Prescription, OTC, Wellness)

• Dosage selector, product badges (Prescription Required)

• FAQ integration and medicine guides via blog

• Speed optimizations for instant access on mobile networks

• Real-time reviews, trust badges, and GDPR-compliant cookie popups

• Structured metadata and schema for improved SEO and Google indexing

🎨 Design Highlights

• Clean, clinical interface with accessible fonts and soft color palette

• Simple, full-screen mobile menu optimized for older users too

• Health guide blog for wellness tips and medicine usage info

• Sticky product actions like “Add to Cart” and “Ask a Pharmacist”

• Instagram feed in footer for health updates and customer trust

🧩 Technologies & Tools Used

• Shopify (Liquid)

• HTML/CSS, JavaScript

• Klaviyo for health newsletter and promotions

• Judge.me for verified patient reviews

• Instagram API for wellness content integration