Shopify Store for Fashion & Apparel Brand

Shopify Store for Fashion & Apparel Brand

Client: StyleNova UK
Industry: Fashion & Apparel
Platform: Shopify
Location: Manchester, United Kingdom
Services: Shopify Store Design, UX/UI, Mobile Optimization, Product Setup, Speed & SEO

Project Overview

StyleNova is a modern fashion label based in Manchester, targeting Gen-Z and millennial audiences across the UK. Their vision was to launch a high-converting Shopify store that mirrors the brand’s bold identity and supports time-sensitive promotions like flash sales and influencer campaigns. The client wanted a sleek, mobile-optimized experience with effortless product discovery and a backend that’s easy to manage without technical skills.

Key Goals

• Visually rich, mobile-first design tailored for fashion-conscious users

• Seamless browsing by size, style, gender, and color

• Integration with Instagram and engaging newsletter popups

• Optimized speed and SEO for higher Google rankings

• Simplified admin experience for easy product and campaign management

Our Role

To bring StyleNova’s vision to life, we delivered a fully customized Shopify solution including:

• Tailored Shopify theme designed for fashion aesthetics

• Hero banner with slider & grid layout for New Arrivals

• Advanced product filtering (Size, Color, Collection)

• Variant swatches and dynamic size chart integration

• Wishlist functionality & “Complete the Look” cross-selling carousel

• Fashion blog setup for styling tips and trend updates

• Performance enhancements for faster mobile load times

• Customer trust-building features: real-time sales popups, reviews

• SEO-friendly structure with proper metadata and URLs

Design Highlights

• Bold, editorial-style typography with clean, minimal layout

• Full-screen, mobile-first navigation for a sleek experience

• Lookbook-style category pages for trend-driven shopping

• Instagram feed embedded in the footer for UGC and engagement

• Sticky add-to-cart + one-click checkout for better conversions

Technologies & Tools Used

• Shopify (Liquid)

• JavaScript, HTML/CSS

• Klaviyo for email & popups

• Judge.me for reviews

• Instagram API for feed integration